VIDEO: Nadine Ramos, CEO and Founder, Lasio Inc., and a sponsor of Shopping Night Out, is on a mission to help rid the world of cancer through her philanthropic efforts.

What's The 411's Barbara Bullard learned that Nadine Ramos lost her father five months ago to lung cancer. Consequently, Ms. Ramos wanted to help support Tene Nicole Marketing and P.R.'s Shopping Night Out fundraiser for Beating Cancer in Heels.

An employer, Ms. Ramos overcame her under-privileged upbringing through her love for beauty and fashion. She created Lasio, Inc., 10 years ago, which competes in the highly competitive hair care industry. Today, Lasio manufactures and distributes its products worldwide.

The company specializes in keratin-based products such as keratin-based treatments, as well as, an extensive line of aftercare products: shampoos, conditioners, hair masks, and wave activators to name a few.

Lasio styled the models and VIPs at Shopping Night Out and provided all guests with a gift bag filled with all types of goodies.

You can find Lasio online and at its flagship salon in Manhattan.

Shopping Night Out was conceived by Nikkia McClain, Founder and CEO, Tene Nicole Marketing and Public Relations.

Shopping Night Out benefits Beating Cancer in Heels, a non-profit organization created by Marlena Ortiz, a 28-year-old breast cancer survivor.

VIDEO: Marlena Ortiz, founder of Beating Cancer in Heels, is a very courageous woman and is determined to make every woman with cancer feel beautiful

Marlena Ortiz, founder of Beating Cancer in Heels, was diagnosed with breast cancer at age 25-years-old after cancer went undiagnosed in her body for three years. The diagnosis left Marlena bewildered as to how she could have breast cancer when no one in her family had cancer. Ms. Ortiz learned quickly that the treatment to rid the body of cancer can be very grueling and to feel beautiful during treatment is hard to do.

However, Marlena would be undeterred. She is beautiful inside and out and she would not let cancer take away her feeling of self-esteem. So Marlena put on her high heels and wore her high heels to treatment in order to make herself feel beautiful.

The gift Marlena gave herself, she now gives to other women through the creation of her non-profit organization, Beating Cancer in Heels.

And, it is the gift that keeps on giving. For the second consecutive year, Tene Nicole has made Beating Cancer in Heels, the beneficiary of its breast cancer awareness fundraising effort, Shopping Night Out.

Lasio, Inc., a beauty company specializing in hair care headed by Nadine Ramos, agreed and became the primary sponsor of Shopping Night Out.

Shopping Night Out was conceived by Nikkia McClain, Founder and CEO, Tene Nicole Marketing and Public Relations.

VIDEO: Celebrity make-up artist Priscilla DiStasio attends Tene Nicole Marketing and Public Relation's 2nd annual fundraiser, Shopping Night Out to support the non-profit organization, Beating Cancer in Heels.

What's The 411 correspondent Barbara Bullard asked Priscilla DiStasio about her motivation for attending Shopping Night Out.

"Well anything I can do to help and help raise money for a good cause is definitely something that I am always down to do," Priscilla DiStasio responded.

Priscilla DiStasio also mentioned that many of her family members were cancer survivors, so the event is meaningful and women have to stay strong.

Switching gears to her career, Priscilla DiStasio is in her third season with The Real Housewives of New Jersey, as a make-up artist to Teresa Giudice.

A mentor to young women, some who are aspiring make-up artists, Priscilla DiStasio advice is to stay positive, keep motivated, be focused and determined because life is short.

Shopping Night Out was conceived by Nikkia McClain, Founder and CEO, Tene Nicole Marketing and Public Relations.

Shopping Night Out benefits Beating Cancer in Heels, a non-profit organization created by Marlena Ortiz, a 28-year-old breast cancer survivor.

VIDEO: Celebrity Hairstylist Janel Smith aka Cocoa Mane, attends Tene Nicole Marketing and Public Relation's 2nd annual fundraiser, Shopping Night Out to support the non-profit organization, Beating Cancer in Heels.

What's The 411 correspondent Barbara Bullard had to get to the bottom of the meaning of Cocoa Mane.

"Well it's actually the name of my business, a hair salon, I also have a product line and Cocoa Mane is just basically saying Chocolate Hair," said Janel Smith, owner of Cocoa Mane Hair Salon.

Hearing about the first Shopping Night Out, Cocoa Mane made it a point to be in attendance this time around and as a sponsor.

"..is there going to be any care packages or any goodies," Barbara asked.

"Yes, we have a Keratin package that we're giving away, also peppermint shampoo, all natural hair oils for natural hair and we're also giving a wash and style by a celebrity hairstylist.

Shopping Night Out was conceived by Nikkia McClain, Founder and CEO, Tene Nicole Marketing and Public Relations.

Shopping Night Out benefits Beating Cancer in Heels, a non-profit organization created by Marlena Ortiz, a 28-year-old breast cancer survivor.

VIDEO: Mob Wives, Reality TV Personality, Ramona Rizzo attends Shopping Night Out to Support Beating Cancer in Heels

Reality TV personality, Ramona Rizzo, best known for her role on the VH1's reality TV series, Mob Wives, took time from her busy schedule to support a charitable organization that elevates women undergoing cancer treatment.

Ms. Rizzo attended Tene Nicole Marketing and Public Relation's 2nd Annual Fundraiser, Shopping Night Out to support Marlena Ortiz's non-profit organization, Beating Cancer in Heels.

Ms. Rizzo sees Shopping Night Out as a special cause and thought it was important to attend because various cancers run in her family and both her aunt and grandmother are breast cancer survivors.

VIDEO: Mob Wives reality TV star Love Majewski attends Shopping Night Out to support Beating Cancer in Heels

Speaking to What's The 411 correspondent Barbara Bullard, Love Majewski explained the back story that is of interest to many people. Ms. Majewski came to fame through I Married a Mobster, a docu-drama based on her life. I Married a Mobster was a cathartic experience for Ms. Majewski because it helped to reveal her toxic lifestyle.

"More than anything, it was very healing, to let out the things that I hadn't been able to say in the past... purging myself of all the negativity," Ms. Majewski said about I Married a Mobster.

The reason for sharing her story is for young women. Ms. Majewski advises young women to give another look at the normal guy.

Ms. Majewski recently created her own cosmetic company, Veritas Cosmetics, and now knows that she can stand on her own. She no longer sees men as a crutch and wants young women to know they can do anything on their own.

Shopping Night Out was conceived by Nikkia McClain, Founder and CEO, Tene Nicole Marketing and Public Relations.

Shopping Night Out benefits Beating Cancer in Heels, a non-profit organization created by Marlena Ortiz, a 28-year-old breast cancer survivor.