Lingerie is a hot and celebrities seem to be scurrying to put their imprint in the industry.

The latest celeb entrant with a lingerie line is Halle Berry.

The Academy Award-winning actress announced Thursday that she has invested in the iconic French lingerie label Scandale Paris, marking her as co-owner of the 80-year-old brand. Berry will partner with Erik Ryd, owner of Hong Kong-based manufacturer Hop Lun, to re-launch the luxury label.

"I fell in love with Scandale while I was in Paris, because the brand reminded me of the city itself — beautiful and inspiring" Berry said in a statement, adding that the brand will launch globally in 2015. "I look forward to giving more women the chance to enjoy what European women have come to love for more than eight decades."

"It is a fantastic opportunity to have this relationship with Halle Berry where she is a true partner in the business," Erik Ryd, fellow co-owner of Scandale Paris, said via press release. "We are delighted that she discovered Scandale and wanted to be a part of the brand's future. Her knowledge of what women want matched with our lingerie expertise and Scandale's rich heritage is what makes this collaboration so special."

Scandale Paris is set to launch in select Target stores and Target.com on October 27. According to an official release, the range of undergarments is "designed to uniquely celebrate the many roles woman play [...] as well as the desire to feel her best self." The debut collection will feature 10 pieces, including bras ($16 to $18) and panties ($7).

Move over, Victoria's Secret, there is a new girl in town.

Rappper COMMON will speak about his life and career at the Second Annual GANTT SYMPOSIUM At The Gantt Center, in Charlotte, North Carolina on October 2nd.

MTV has annouced Rapper JA RULE will star in his own reality series that will feature his family and is patterned after the T.I. AND TINY show called, FOLLOW THE RULES.

THE ANNUAL CIRCLE OF SISTER'S EXPO 2014 will be at the Jacob Javits Center, in New York City, on October 4th-5th.

BRUNO MARS posted on Facebook that he will begin work on his third studio album.

ENTERTAINMENT WEEKLY reports that CBS has given a script commitment for a medical drama produced by HALLE BERRY AND HOUSE Executive Producer KATIE JACOBS.

What's The 411 Celebrity Guest List

This What's The 411TV promo video is a slice of video interviews that were conducted by the "411" team for our flagship television show, What's The 411. The video consists of the following celebrated personalities:
Jamie Foxx
Denzel Washington
Kerry Washington
Halle Berry
Regina King
Mos Def
Alicia Keys